Book a call

Growth studio for local businesses

Your website should bring you work.

We build websites that turn visitors into booked customers, then make sure the right people find them on Google and in AI answers.

Book a 15-minute callSee how it works

Built properly. Found first.

Most local business websites lose customers quietly.

  1. People land on your site from their phone and can't find the button to book.

  2. Google shows your competitor first, and AI assistants don't mention you at all.

  3. A lead fills in your form at 9 pm and hears back two days later, after they've booked somewhere else.

Five levers. One system. The weakest one sets your month.

Most owners buy a website and stop. We build the whole chain and start with the broken link.

Websites

Design and development made for conversion: fast, mobile-first, clear calls to action, booking and quote forms that work.

  • Projects from $750
  • Mobile first
  • Preview before you pay
Conversion

Find where visitors drop off and fix it: clearer offers, shorter forms, faster pages. One change at a time, measured.

  • Conversion rate optimisation
  • Landing pages
AI agents

Answer every lead in seconds, day or night, and get them booked. AI agents for website chat and instant lead replies, plus booking and follow-up automations.

  • Website chat
  • Instant replies
  • Booking automations
DemandBy request

Campaigns that build on a site that already converts: email, content and paid ads, with the cost per booking agreed before any spend.

What a better website is worth to you.

Move the sliders. This is your maths, not a promise.

$1,800
2

Example numbers. Example: $150 a month, a student stays about 12 months.

Value per year

1 student covers a project from $750.

An illustration from the numbers you enter. We never promise specific results.

Projects from $750Care from $75/monthEvery quote is scoped to your business.

Get your scope in 15 minutes

Recent work

Concept redesigns we built for real businesses to show what's possible. Each one is labelled.

In the workshop

The first concept redesigns go up here as they're finished, each one labelled.

Want yours to be one of them? Book a call

The preview lands before the invoice does.

  1. 15-minute call

    We look at your current site and your goals.

  2. Scope and preview

    You get a written scope and often a preview of your new homepage before you pay anything.

  3. Build

    Daily progress updates. Two rounds of revisions.

  4. Launch

    Live on your domain in days, not months.

  5. Care

    Hosting, updates, small changes and a monthly report.

Why the name

A tenpenny nail is the standard framing nail. Not decorative, not made for show. It holds the building together. That is how we build.

The standard nail. The one that holds.

Launch is the start, not the end.

Every site we host includes care: hosting, updates, up to 30 minutes of changes each month, and a short monthly report. Care from $75/month. Your first month is included.

  • Hosting
  • Updates
  • Small changes each month
  • Monthly report

Prefer to host it yourself? We hand over every file.

Questions owners ask

How much does it cost?

Projects start from $750 and care from $75/month. Your quote depends on scope: pages, features, integrations and content. You get a fixed price in writing before any work starts.

How long does it take?

Most sites go live in 1 to 2 weeks after we have your content.

Do I own my website?

Yes. Once paid in full, the site and content are yours. If you ever leave care, we hand over every file.

What do you need from me?

Your logo, photos, and 15 minutes to tell us about your business. We handle the rest.

What if I don't like it?

You see a preview before launch and get two rounds of revisions included.

What are GEO and AEO?

GEO (generative engine optimisation) and AEO (answer engine optimisation) mean shaping your site so AI assistants like ChatGPT and Perplexity, and Google's answer boxes, can understand your business and recommend it, not just list it in the blue links.

Do you work with businesses like mine?

We work with local service businesses, especially martial arts schools and roofing companies. If you take bookings or quote requests, we can help.

Let's look at your website together.

15 minutes, no pitch deck. We'll tell you the three things we'd fix first.

Website chat

15 minutes on Google Meet

  • Bring your website address
  • We look at it with you
  • You leave with three fixes

Times load from Cal.com when you click.